O'Guinn, Thomas C.
Promo: a South-Asian perspective /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik and Mohua Banerjee
- India Cengage 2017
- xvi, 497 p, 29 cm.
9788131528105 (pbk.)
English language--Rhetoric--Marketing--Report writing--Communication in marketing
659.1 OGU