O'Guinn, Thomas C.

Promo: a South-Asian perspective / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik and Mohua Banerjee - India Cengage 2017 - xvi, 497 p, 29 cm.

9788131528105 (pbk.)


English language--Rhetoric--Marketing--Report writing--Communication in marketing

659.1 OGU