TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen Chris T.
AU  - Banerjee Mohua,
AU  - Semenik Richard J.
TI  - Promo: a South-Asian perspective
SN  - 9788131528105 (pbk.)
U1  - 659.1 OGU 
PY  - 2017///
CY  - India
PB  - Cengage
KW  - English language--Rhetoric
KW  - Report writing
KW  - Marketing
KW  - Communication in marketing
ER  -