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101.
Scoring points: how Tesco is winning customer loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2004
Availability: Items available for loan: (1)Call number: 658.812 HUM.
102.
Customer ovsession: how to acquire, retain, and grow customers in the new age of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company 2009
Availability: Items available for loan: (1)Call number: 658.827 DEA.
103.
Customer relationship management(CRM) at the speed of light: capturing and keeoing customers in internet real time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2001
Availability: Items available for loan: (1)Call number: 658.812 GRE.
104.
Creating customer delight by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: All India Management Association 2004
Availability: Items available for loan: (1).
105.
Importance of customer focus to an organization Creating customer focussed organization strategies for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi All India Management Association 2004
Availability: Items available for loan: (1).
106.
Valuable content marketing : Why quality content is key to business success by
Edition: -
Material type: Text Text
Publication details: London Koganpage 2013
Availability: Items available for loan: (1)Call number: 658.8 JEF.
107.
Customer marketing methods : how to implement and profit from customer relationship management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2000
Availability: Items available for loan: (1)Call number: 658.812 CUR.
108.
Customer relationship management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dreamtech 2012
Availability: Items available for loan: (1)Call number: 658.812 BHA.
109.
Customer relationship management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: (2)Call number: 658.812 CUS, ...
110.
Customer relationship management (CRM) at the speed of light: capturing and keeling customers in internet real time by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2001
Availability: Items available for loan: (1)Call number: 658.812 GRE.
111.
Employees first customers second : turning conventional management upside down by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard business 2011
Availability: Not available: : In transit (1).
112.
Profitable customer engagement: concept, metrics, and strategies by
Material type: Text Text
Publication details: New Delhi Sage 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 KUM.
113.
Relationship marketing : a consumer experience approach by
Material type: Text Text
Publication details: New Delhi Sage 2010
Availability: Items available for loan: (1)Call number: 658.812 BAR.
114.
Valuable content marketing : why quality content your key to suceess by
Edition: 2nd Ed.,
Material type: Text Text
Publication details: USA Kogan Page 2015
Online resources:
Availability: Items available for loan: (1)Call number: 658.8 JEF.
115.
Disney U : how the disney university develops the world's most engaged loyal and customer centric employees by
Material type: Text Text
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: (1).
116.
Customer relationship management / by
Material type: Text Text
Publication details: Chennai MJP Publishers 2013
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 SHA.
117.
Co-create: how your business will profit from innovative and strategic collaboration / David Nour; illustrations by Lin Wilson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York St. Martin's Press 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.046 NOU.
118.
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri by
Edition: Seventeenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KOT.
119.
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 PEP.
120.
Value creation: the definitive guide for business leaders / Gautam Mahajan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Private Limited 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4012 MAH. Not available: H.T. Parekh Library: Checked out (2).
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