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1501.
Technology, market structure and internationalisation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 1997
Availability: Items available for loan: (1)Call number: 338.06 KUM.
1502.
Marketing Research : an Applied Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Inc 1991
Availability: Not available: : Withdrawn (1).
1503.
Customer Satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Amacom 1989
Availability: Items available for loan: (1)Call number: 658.812 HAN.
1504.
Fundamentals of marketing by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1991
Availability: Items available for loan: (1)Call number: 658.8 STA.
1505.
Marketing by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Blackwell 1996
Availability: Items available for loan: (1)Call number: 658.8 MER.
1506.
Odyssey : Pepsi to apple by
Material type: Text Text
Publication details: London Fontana 1987
Availability: Items available for loan: (1)Call number: 658.80092 SCU.
1507.
The wall street journal on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Universal Book Stall 1990
Availability: Items available for loan: (1)Call number: 658.8 ALS.
1508.
Strategic marketing problems : cases and comments by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Allyn & Bacon 1990
Availability: Items available for loan: (1)Call number: 658.8 KER.
1509.
The customer driven company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Century Business 1991
Availability: Items available for loan: (1)Call number: 658.812 WHI.
1510.
Readings on market -driving strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading Addison Wesley Longman 1997
Availability: Items available for loan: (1)Call number: 658.8 CAR.
1511.
Business to business marketing : creating a community of customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois NTC Business Books 1997
Availability: Items available for loan: (1)Call number: 658.84 HUN.
1512.
Advertising management by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1992
Availability: Not available: : Withdrawn (1).
1513.
Marketing Challenges : Cases and exercises by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Inc 1989
Availability: Items available for loan: (1)Call number: 658.8 LOV.
1514.
Marketing management : Analysis planning, implementation and control by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1992
Availability: Not available: : Withdrawn (1).
1515.
Direct and database marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1997
Availability: Items available for loan: (1)Call number: 658.8 McC.
1516.
Marketing research : Text and Cases by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi All India Traveller Book 1989
Availability: Not available: : Withdrawn (1).
1517.
International marketing strategy 1999-2000 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: (1)Call number: 658.848 FIF.
1518.
Customer communications in marketing 1999-2000 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: (1)Call number: 658.812 WOO.
1519.
Strategic marketing management: planning & control 1999-2000 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: (1)Call number: 658.8 FIF.
1520.
Diploma case study: analysis & decision 1999-2000 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: (1)Call number: 658.00926 RAN.
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