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161.
Brand building & positioning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 1999
Availability: Not available: : Withdrawn (1).
162.
Hi-Tech Hi -Touch branding: creating brand power in the age of technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2000
Availability: Items available for loan: (1)Call number: 658.827 TEM.
163.
Romancing the customer: maximizing brand value through powerful relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2001
Availability: Items available for loan: (1)Call number: 658.827 TEM.
164.
Managing Indian brands: marketing concepts and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2001
Availability: Items available for loan: (1)Call number: 658.827 KUM.
165.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2002
Availability: Items available for loan: (1)Call number: 658.827 VER.
166.
Big brands big trouble: lessons learned the hard way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi East West Press 0
Availability: Items available for loan: (1)Call number: 658.827 TRO.
167.
Behind powerful brands: from strategy to campaign by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2000
Availability: Items available for loan: (1)Call number: 658.827 JON.
168.
Integrated branding: becoming brand-driven through company wide action by
Edition: rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2002
Availability: Items available for loan: (1)Call number: 658.827 LEP.
169.
Warp speed branding: impact of technology on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: (1)Call number: 658.827 WIN.
170.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1996
Availability: Items available for loan: (1)Call number: 658.827 AAK.
171.
Master brand manadate: management strategy that unifies companies and multiplies value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2000
Availability: Items available for loan: (1)Call number: 658.827 UPS.
172.
Pharma sim: a brand management simulation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Virginia Interpretive Software Inc., 1992
Availability: Items available for loan: (1)Call number: 658.827 JAM.
173.
Brand Management: The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1999
Availability: Items available for loan: (1)Call number: 658.827 MOO.
174.
Brand Management: The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1999
Availability: Items available for loan: (1)Call number: 658.827 MOO.
175.
Successful branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Universities Press 2001
Availability: Items available for loan: (1)Call number: 658.827 CHO.
176.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Null Nil 1996
Availability: Items available for loan: (1)Call number: 658.827 AAK.
177.
Brand management checklist: proven tools and techniques for creating wining brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2002
Availability: Items available for loan: (1)Call number: 658.827 VAN.
178.
Brand valuation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2002
Availability: Not available: : Withdrawn (1).
179.
Brand image of Lacoste(Sports & Leisure Apparel Ltd., ) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2002
Availability: Not available: : Withdrawn (1).
180.
Brand management: perspectives and practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2002
Availability: Items available for loan: (1)Call number: 658.827 DAS.
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