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21.
Gilts and the gilt market review 1995-96 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Bank of England 1995
Availability: Not available: : Withdrawn (1).
22.
Marketing for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1996
Availability: Not available: : Withdrawn (1).
23.
Key marketing concepts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Business 1995
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 MEL.
24.
Marketing of Banking Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Press 1997
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8093321 SET.
25.
Services Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Press 1997
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 WOO.
26.
Marketing Management: Cases and Concepts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Press 1997
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 DHO.
27.
Marketing ethics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson Business Press 1998
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.80013 SCH.
28.
Market Research: A Guide to planning, Methodology and Evaluation by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1999
Availability: Not available: : Withdrawn (1).
29.
Marketing Research : An Aid to decision making by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson Business Press 1998
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 SHA.
30.
Quantitative Methods in Marketing by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson Business Press 1999
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.80072 HOO.
31.
Retail power plays : from trading to Brand leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Business 1997
Availability: Not available: : Withdrawn (1).
32.
Strategic marketing communications : New Ways to build and integrate communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1999
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 SMI.
33.
Winning the marketing war a field manual for business leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Press 1999
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 MIC.
34.
Odyssey : Pepsi to apple by
Material type: Text Text
Publication details: London Fontana 1987
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.80092 SCU.
35.
The customer driven company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Century Business 1991
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 WHI.
36.
Direct and database marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1997
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 McC.
37.
Customer care: trainer's guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1996
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CAR.
38.
Customer care: participant's guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1996
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CAR.
39.
D.I.Y direct marketing: an essential guide for beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2000
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 DON.
40.
Marketing theory: a student text by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson Learning 2000
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BAK.
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