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21.
Viewing brands in multiple dimensions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
Availability: Items available for loan: (1).
22.
Service brand as relationships builder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J7519
Availability: Items available for loan: (1).
23.
Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2006
Other title:
  • J5528
Availability: Items available for loan: (1).
24.
Brand extensions in consumer non-durables, durables and services: a comparative study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2005
Other title:
  • J5527
Availability: Items available for loan: (1).
25.
Consumer response to brand placements in films: role of brand congruity and modality of presentation in bringing attitudinal change among consumers... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2004
Other title:
  • J5526
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26.
Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2003
Other title:
  • J5525
Availability: Items available for loan: (1).
27.
Brand Personality and its impact on Brand Feelings: a study among Young Television Viewers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
28.
In depth profile of the customers of single brand store in emerging market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
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Availability: Items available for loan: (1).
29.
Brand marketing through Customer Relationship Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
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Availability: Items available for loan: (1).
30.
Challenges of merchandising strategies in fashion retailing: a study on private labels vs manufactured brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
31.
Co branding:an innovative strategy in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
32.
Brabd extension:strategy for new product introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
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Availability: Items available for loan: (1).
33.
Exploration of place brand attributes: a study of Bangalore city by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
34.
Rebranding:an emerging brand marketing strategy (Trends Issues and Changes) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
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35.
Brand loyality of women consumers with respect to FMCGs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
36.
Challenges of merchandising strategies in fashion retailing: a study on private labels vs manufactured brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: No items available.
37.
Co branding:an innovative strategy in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: No items available.
38.
Brabd extension:strategy for new product introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: No items available.
39.
Exploration of place brand attributes: a study of Bangalore city by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: No items available.
40.
India as the global outsourcing destination: a critical view of the future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
Availability: Items available for loan: (1).
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