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2321.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: H.T. Parekh Library (5)Call number: 658.8342 SCH, ...
2322.
Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh by
Edition: 16th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 KOT, ... Not available: H.T. Parekh Library: Checked out (1).
2323.
Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY PowerHouse Books 2005
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB.
2324.
Marketing management / C.B. Gupta and N. Rajan Nair by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand & Sons 2007
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 GUP.
2325.
Digital marketing / Vandana Ahuja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 AHU.
2326.
Services marketing: people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 LOV.
2327.
Marketing management: Indian cases / edited by Varun Goenka and Pradeep Kumar Bhattacharjee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 MAR.
2328.
International marketing / Michael R. Czinkota and Ilkka A. Ronkainen by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi South-Western Cengage Learning c2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.848 CZI.
2329.
Brand new nation: capitalist dreams and nationalist designs in twenty-first century India / Ravinder Kaur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Harper Business 2021
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 330.954 KAU, ...
2330.
Crushing it!: how great entrepreneurs build their business and influence-and how you can, too / Gary Vaynerchuk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperBusiness, an imprint of HarperCollinsPublishers 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.421 VAY.
2331.
Traction: how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Portfolio/Penguin 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.11 WEI.
2332.
Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman by Series: Wiley CIO series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 WEI.
2333.
Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright,, Chris J. Snook,Foreword by Brian Solis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 WRI.
2334.
Experimentation works: the surprising power of business experiments / Stefan H. Thomke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Harvard Business Review Press 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4063 THO.
2335.
Framework for marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson india 2016
Other title:
  • A framework for marketing management /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KOT.
2336.
Marketing: an introduction / Gary Armstrong, Philip kotler and Marc O.Opresnik by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2017
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 ARM, ...
2337.
Marketing research / Alvin C. Burns and Ann Veeck by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson 2020
Availability: Not available: H.T. Parekh Library: Checked out (1).
2338.
KnowThis: marketing basics / Paul Christ by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Blue Bell KnowThis LLC 2021
Other title:
  • Know This: marketing basics
Availability: Not available: H.T. Parekh Library: Checked out (1).
2339.
KnowThis: marketing case studies / Paul Christ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Blue Bell KnowThis LLC 2021
Other title:
  • Know This: marketing case studies
Availability: Not available: H.T. Parekh Library: Checked out (1).
2340.
Marketing research: an applied orientation / Naresh K. Malhotra and Satyabhusan Dash by
Edition: 7th edition revised
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2021
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.83 MAL, ...
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