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2401.
How brands become icons: the principles of cultural branding / Douglas B. Holt. by Series: Harvard Business Review Press
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. Harvard Business School Press, 2004
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 HOL.
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2402.
Booming Digital Stars: 11 Inspiring Journeys from India's Creator Economy / Harsh Pamnani and Manish Pandey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai, Pencil Select, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 PAM.
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2403.
Building a storybrand: clarify your message so customers will listen / Donald Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, HarperCollins Leadership, an imprint of HarperCollins, 2017
Other title:
  • Building a story brand
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 MIL.
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2404.
1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd / Allan Dib by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Miami, Successwise, 2018
Other title:
  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
  • One-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 DIB.
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2405.
Brandvantage: A 12-week master plan for brand leadership and beyond / Trupti Bhandari and Arvind Bhandari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana, Ebury Press, 2024
Other title:
  • A 12-week master plan for brand leadership and beyond
  • Brandvantage
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 BHA.
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2406.
All the world's a stage: a personal branding story / Ambi Parameswaran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai, Westland Business, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 650.1 PAR.
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2407.
CEO Factory: Management Lessons from Hindustan Unilever / Sudhir Sitapati by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Juggernaut Books, 2020
Other title:
  • The CEO Factory: Management Lessons from Hindustan Unilever
Availability: Items available for loan: H.T. Parekh Library (4)Call number: 658.4 SIT, ...
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2408.
Designing brand identity: an essential guide for the entire branding team / Alina Wheeler by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, Wiley, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 WHE.
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2409.
Fundamentals Of Digital Marketing / Puneet Singh Bhatia by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida, Pearson, 2023
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.872 BHA, ...
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2410.
Buy.ology: How everything we believe about why we buy is wrong / Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Random House Business Books, 2009
Other title:
  • Buyology
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 LIN.
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2411.
Mindful Marketing: The First-of-Its Kind Cartoon Book to Mastering Marketing Strategies, Tools, & Mindsets / Rajesh Srinivasan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Surat, ZebraLearn, 2022
Other title:
  • Mindful Marketing
Availability: Not available: H.T. Parekh Library: Checked out (1).
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2412.
Practical Marketer: your ultimate guide to consumer product marketing / Saurabh Bajaj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Jaico Publishing House, 2024
Other title:
  • The Practical Marketer: your ultimate guide to consumer product marketing
Availability: Items available for loan: H.T. Parekh Library (5)Call number: 658.83 BAJ, ...
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2413.
Fusion: how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Nicholas Brealey Publishing, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 YOH.
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2414.
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Beloved Brands: The playbook for how to build a brand your consumers will love / Graham Robertson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, Notion Press, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB. Not available: H.T. Parekh Library: Checked out (1).
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2415.
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service / Rob Meyerson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Business Expert Press, 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
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2416.
Designing and managing the supply chain: concepts, strategies and case studies / David Simchi Levi, Philip Kaminsky, Edith Simchi Levi, and Ravi Shankar. by
Edition: 4th edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill LLC, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.5 SIM.
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2417.
Competitive identity: the new brand management for nations, cities and regions / Simon Anholt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 910.688 ANH.
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2418.
Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Wiesbaden : Springer Gabler, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BUR.
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2419.
Better brand health: measures and metrics for a how brands grow world / Jenni Romaniuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Docklands, Victoria : Oxford University Press, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROM.
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2420.
Brand book: an insider's guide to brand building for businesses and organizations / Daryl Fielding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2022
Other title:
  • The brand book: an insider's guide to brand building for businesses and organizations /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 FIE.
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