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41.
Strategic brand management: creating & sustaining brand equity long term by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2000
Availability: Not available: : Withdrawn (1).
42.
Strategic brand management: creating & sustaining brand equity long term by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2000
Availability: Items available for loan: (1)Call number: 658.827 KAP.
43.
Strategic brand management: creating & sustaining brand equity long term by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2000
Availability: Items available for loan: (1)Call number: 658.827 KAP.
44.
Strategic brand management: creating & sustaining brand equity long term by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2000
Availability: Not available: : Withdrawn (1).
45.
Technobrands: how to create & use brand identity to market,advertise & sell technology products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: (1)Call number: 658.827 PET.
46.
Successful branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Universities Press 2001
Availability: Items available for loan: (1)Call number: 658.827 CHO.
47.
Brand building & positioning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 1999
Availability: Not available: : Withdrawn (1).
48.
Hi-Tech Hi -Touch branding: creating brand power in the age of technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2000
Availability: Items available for loan: (1)Call number: 658.827 TEM.
49.
Romancing the customer: maximizing brand value through powerful relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2001
Availability: Items available for loan: (1)Call number: 658.827 TEM.
50.
Managing Indian brands: marketing concepts and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2001
Availability: Items available for loan: (1)Call number: 658.827 KUM.
51.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2002
Availability: Items available for loan: (1)Call number: 658.827 VER.
52.
Big brands big trouble: lessons learned the hard way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi East West Press 0
Availability: Items available for loan: (1)Call number: 658.827 TRO.
53.
Behind powerful brands: from strategy to campaign by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2000
Availability: Items available for loan: (1)Call number: 658.827 JON.
54.
Integrated branding: becoming brand-driven through company wide action by
Edition: rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2002
Availability: Items available for loan: (1)Call number: 658.827 LEP.
55.
Warp speed branding: impact of technology on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: (1)Call number: 658.827 WIN.
56.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1996
Availability: Items available for loan: (1)Call number: 658.827 AAK.
57.
Master brand manadate: management strategy that unifies companies and multiplies value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2000
Availability: Items available for loan: (1)Call number: 658.827 UPS.
58.
Pharma sim: a brand management simulation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Virginia Interpretive Software Inc., 1992
Availability: Items available for loan: (1)Call number: 658.827 JAM.
59.
Brand Management: The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1999
Availability: Items available for loan: (1)Call number: 658.827 MOO.
60.
Brand Management: The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1999
Availability: Items available for loan: (1)Call number: 658.827 MOO.
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