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1.
Luxury marketing: a challenge for theory and practice / Edited by Klaus-Peter Wiedmann and Nadine Hennigs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Springer Gabler, 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 LUX.
2.
Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Wiesbaden : Springer Gabler, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BUR.
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