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1.
Marketing strategy for the creative and cultural industries / Bonita M. Kolb. by Series: Mastering management in the creative and cultural industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: NewYork, NY : Routledge, 2016
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 700.688 KOL, ...
2.
Museum Marketization: Cultural Institutions in the Neoliberal Era / Edited by Karin M. Ekstrom by Series: Mastering Management In The Creative And Cultural Industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4012 MUS.
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