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1.
Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2004
Availability: Items available for loan: (1)Call number: 659.1 GAL.
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2.
Many thin companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2004
Availability: Items available for loan: (1)Call number: 658.812 CAR.
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3.
Concise encyclopaedia of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2005
Availability: Items available for loan: (1)Call number: 659.1 CLO.
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4.
The concise handbook management: a practitioner's approach by
Material type: Text Text
Publication details: Best Business Books 2004
Availability: Items available for loan: (1)Call number: 658 SCO.
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5.
The future of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2005
Availability: Items available for loan: (1)Call number: 658.812 BET.
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6.
The economics of competition: the race to monopoly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2006
Availability: Items available for loan: (1)Call number: 338.6048 DJO.
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7.
Capturing customer equity: moving from products to customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Best Business Books 2006
Availability: Items available for loan: (1)Call number: 658.812 BEJ.
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