HBR guide to better business writing

By:

Garner, Bryan A

Material type: Text

TextPublication details: Boston HBR Press 2012Description: xx,210pISBN:

978-1422184035

Subject(s):

Business writing Commercial correspondence

DDC classification:

658.45 GAR

Contents:

Introduction: why you need to write well -- Delivering the goods quickly and clearly. Know why you're writing -- Understand your readers -- Divide the writing process into four separate tasks -- Before writing in earnest, jot down your three main points--inc complete sentences -- Write in full--rapidly -- Improve what you've written -- Use graphics to illustrate and clarify -- Developing your skills. Be relentlessly clear -- Learn to summarize--accurately -- Waste no words -- Be plain-spoken: avoid bizspeak -- Use chronology when given a factual account -- Be a stickler for continuity -- Learn the basics of correct grammar -- Get feedback on you drafts from colleagues -- Avoiding the quirks that turn readers off. Don't anesthetize your reader -- Watch your tone -- Common forms of business writing. E-mails -- Business letters -- Memos and reports -- Performance appraisals --

Summary: When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.45 GAR (Browse shelf(Opens below))	Available		B2618

Rs.599/- Invoice No. BW/ 591/2018-19

Introduction: why you need to write well --
Delivering the goods quickly and clearly. Know why you're writing --
Understand your readers --
Divide the writing process into four separate tasks --
Before writing in earnest, jot down your three main points--inc complete sentences --
Write in full--rapidly --
Improve what you've written --
Use graphics to illustrate and clarify --
Developing your skills. Be relentlessly clear --
Learn to summarize--accurately --
Waste no words --
Be plain-spoken: avoid bizspeak --
Use chronology when given a factual account --
Be a stickler for continuity --
Learn the basics of correct grammar --
Get feedback on you drafts from colleagues --
Avoiding the quirks that turn readers off. Don't anesthetize your reader --
Watch your tone --
Common forms of business writing. E-mails --
Business letters --
Memos and reports --
Performance appraisals --

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.

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