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1.
Brand serve: 31 customer service prescriptions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Navneet Pub. India Ltd., 2002
Availability: Items available for loan: (1)Call number: 658.812 KAP.
2.
Brand mantras: finding a place in the minds & hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: (1)Call number: 658.827 KAP.
3.
Brand switch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Jaico Pub House 2004
Availability: Items available for loan: (1)Call number: 658.827 KAP.
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