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1.
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Application of multidimensional scaling model towards brand positioning of mutual funds: a case study of tax saving scheme by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2002
Other title:
  • J5924
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2.
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Consumer response to brand placements in films: role of brand congruity and modality of presentation in bringing attitudinal change among consumers... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2004
Other title:
  • J5526
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3.
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Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2003
Other title:
  • J5525
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4.
Sales and distribution management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2005
Availability: Items available for loan: (1)Call number: 658.81 PAN.
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5.
Marketing strategies for emerging markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2005
Availability: Items available for loan: (1)Call number: 658.8 NAR.
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6.
Managing customer relationships in service industries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2005
Availability: Items available for loan: (1)Call number: 658.812 NAR.
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7.
Tourism marketing by
Material type: Text Text
Publication details: Icfai Books 2006
Availability: Items available for loan: (1)Call number: 658.80991 PAN.
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8.
Sales and distribution management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford 2005
Availability: Items available for loan: (1)Call number: 658.81 PAN.
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9.
Sales and distribution management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford 2005
Availability: Items available for loan: (1)Call number: 658.81 PAN.
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10.
Business and consumer analytics by
Material type: Text Text
Publication details: New Delhi Excel Books 2014
Availability: Items available for loan: (1)Call number: 658.8342 PAN.
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11.
Product and brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford 2016
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Availability: Items available for loan: (1)Call number: 658.827 PAN.
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12.
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Sales and distribution management by
Edition: 2 nd Ed.
Material type: Text Text
Publication details: New Delhi Oxford 2014
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13.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.81 PAN.
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