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1.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: (1)Call number: 658.812 SHE.
2.
Customer relationship management: emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata McGraw Hill Book Company 2001
Availability: Items available for loan: (1)Call number: 658.812 CUS.
3.
Customer relationship management: emerging concepts, tools and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CUS.
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