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	1.	Ideawise: how to transform your ideas into tomorrows innovations by Rivkin, Steve; Seitel, Fraser Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001 Availability: Items available for loan: (1)Call number: 658.575 RIV. Place hold Add to cart (remove)
	2.	Differentiate or die: survival in an era of killer competition by Trout, Jack; Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi East West Press 2000 Availability: Items available for loan: (1)Call number: 658.827 TRO. Place hold Add to cart (remove)
	3.	No cover image available The making of a name: the inside story of the brands we buy by Rivkin, Steve; Sutherland, Fraser Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2004 Availability: Items available for loan: (1)Call number: 658.827 RIV. Place hold Add to cart (remove)
	4.	No cover image available Power of simplicity : a management guide to cutting through the nonsense and doing things right by Trout, Jack & Rivkin, Steve Edition: - Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi T M H 2002 Availability: Not available: : In transit (1). Place hold Add to cart (remove)
	5.	Differentiate or die: survival in our era of killer competition / Jack Trout, with Steve Rivkin by Trout, Jack Rivkin, Steve Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland 2015 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO. Place hold Add to cart (remove)

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