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1.
Bottom-up marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Books 1990
Availability: Not available: : In transit (1).
2.
Big brands big trouble: lessons learned the hard way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi East West Press 0
Availability: Items available for loan: (1)Call number: 658.827 TRO.
3.
Positioning: the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2000
Availability: Items available for loan: (1)Call number: 659.1 RIE.
4.
22 immutable laws of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 1993
Availability: Not available: : Withdrawn (1).
5.
Differentiate or die: survival in an era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi East West Press 2000
Availability: Items available for loan: (1)Call number: 658.827 TRO.
6.
Positioning: the battle for your mind by
Edition: 20th anniversary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 659.1 RIE.
7.
Positioning: the battle for your mind by
Edition: 20th anniversary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 659.1 RIE.
8.
Positioning: the battle for your mind by
Edition: 20th anniversary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 659.1 RIE.
9.
Marketing warfare by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 658.8 RIE.
10.
Power of simplicity : a management guide to cutting through the nonsense and doing things right by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi T M H 2002
Availability: Not available: : In transit (1).
11.
Marketing warfare by
Edition: 20th anniversary edition
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2012
Availability: Items available for loan: (1)Call number: 658.8 RIE.
12.
Differentiate or die: survival in our era of killer competition / Jack Trout, with Steve Rivkin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Westland 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO.
13.
22 Immutable laws of marketing: violate them at your own risk / by Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Harper Business 1994
Other title:
  • The 22 immutable laws of marketing: violate them at your own risk /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 RIE.
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