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1.
Building advertising:concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 659 PAR.
2.
Integrated advertising, promotion and marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Pearson Education Ltd., 2002
Availability: Items available for loan: (1)Call number: 659 CLO.
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