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1.
Brand royalty: how the worlds top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: (1)Call number: 658.827 HAI.
2.
The New influencers: a marketer's guide to the new social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Quill Driver Books 2007
Availability: Not available: : Withdrawn (1).
3.
Building successful brands: the need for an integrated approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: E S O M A R 1994
Availability: Not available: : Withdrawn (1).
4.
Maintenance contracts for leased goods: their role in creating brand loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J5601
Availability: Items available for loan: (1).
5.
An Alternative efficient representation of demand-bsed competitive asymmetry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
Availability: Items available for loan: (1).
6.
Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2006
Other title:
  • J5528
Availability: Items available for loan: (1).
7.
Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2003
Other title:
  • J5525
Availability: Items available for loan: (1).
8.
Measurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
9.
Measurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: No items available.
10.
Consumers perception of private brands: an empirical examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
11.
Consumers perception of private brands: an empirical examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
12.
Cognitive just brand model: how sustainable is it? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
13.
Cognitive just brand model: how sustainable is it? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
14.
Brand strategies for globalization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
15.
Brand strategies for globalization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
16.
Sticking to what you do best: Path dependencies in Product and Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
  • J8272
Availability: Items available for loan: (1).
17.
Sticking to what you do best: Path dependencies in Product and Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
  • J8272
Availability: No items available.
18.
Towards an identity based branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
19.
Towards an identity based branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
20.
New brands versus brand extensions attitudes versus choice experimental evidence for theory and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J6286
Availability: Items available for loan: (1).
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