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1.
Brand royalty: how the worlds top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: (1)Call number: 658.827 HAI.
2.
The New influencers: a marketer's guide to the new social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Quill Driver Books 2007
Availability: Not available: : Withdrawn (1).
3.
Building successful brands: the need for an integrated approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: E S O M A R 1994
Availability: Not available: : Withdrawn (1).
4.
Acceleration in variety growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J5201
Availability: Items available for loan: (1).
5.
Product differentiation advantages of Pioneering brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1982
Other title:
  • J1261
Availability: Items available for loan: (1).
6.
Brand reputation efficiency and the concentration process: a case study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1991
Other title:
  • J3377
Availability: Items available for loan: (1).
7.
Brand naming as an entry strategy in the European white goods industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1986
Other title:
  • J2515
Availability: Items available for loan: (1).
8.
Reference price: impact of shoppers behaviour at the store by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2004
Other title:
  • J5747
Availability: Items available for loan: (1).
9.
Strategies for product and brand identity in the Indian Tea Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J4886
Availability: Items available for loan: (1).
10.
Price thresholds in a promotion intensive environment: how consumers optimally make decisions on how much to buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J5745
Availability: Items available for loan: (1).
11.
Strengthening Human Value Chain: a strategic tip for competitive times by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1997
Other title:
  • J5742
Availability: Items available for loan: (1).
12.
Application of multidimensional scaling model towards brand positioning of mutual funds: a case study of tax saving scheme by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2002
Other title:
  • J5924
Availability: Items available for loan: (1).
13.
Case for Brand Accounting by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J4728
Availability: Items available for loan: (1).
14.
Finitely loyal customers switchers and equilibrium price promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
15.
UK brand asset recognition beyond transactions or events by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
Availability: Items available for loan: (1).
16.
study of relationship of demographic factors with brand choice and brand switching of customers of mobile phone service providers in Kolkata by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
Availability: Items available for loan: (1).
17.
When not to indulge in "puffery": the role of consumer expectations and brand goodwill in determining advertised and actual product quality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J5601
Availability: Items available for loan: (1).
18.
Maintenance contracts for leased goods: their role in creating brand loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J5601
Availability: Items available for loan: (1).
19.
An Alternative efficient representation of demand-bsed competitive asymmetry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2007
Other title:
Availability: Items available for loan: (1).
20.
Dettol: managing brand extensions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
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