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	1.	No cover image available Price thresholds in a promotion intensive environment: how consumers optimally make decisions on how much to buy by Banerjee, Arindam and Divakar, Suresh Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2000 Other title: J5745 Availability: Items available for loan: (1). Place hold Add to cart (remove)
	2.	No cover image available study of relationship of demographic factors with brand choice and brand switching of customers of mobile phone service providers in Kolkata by Chakraborty, Shibashish and Sengupta, Kalyan Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: Availability: Items available for loan: (1). Place hold Add to cart (remove)
	3.	Branding : a reference guide to solving your toughest branding problems and strengthening your market position by Vanauken, Brad Edition: - Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Jaico 2011 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 VAN. Place hold Add to cart (remove)
	4.	New Luxury: defining the aspirational in the age of hype / edited by Jian DeLeon for Highsnobiety, Robert Klanten for gestalten by DeLeon, Jian [editor.] Klanten, Robert [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin, Gestalten, 2020 Other title: The New Luxury: defining the aspirational in the age of hype Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47 NEW. Place hold Add to cart (remove)

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