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1.
Integrated marketing communications in advertising and promotion by
Edition: 8
Material type: Text Text
Publication details: Delhi Cengage Learning 2007
Availability: Items available for loan: (1)Call number: 659.1 SHI.
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2.
Integrated advertising promotion and marketing communications by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2013
Availability: Items available for loan: (1)Call number: 659.1 CLO.
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3.
Advertising and promotion : an integrated marketing communications perspective by
Edition: 6
Material type: Text Text
Publication details: New Delhi Tata McGraw - Hill 2008
Availability: Items available for loan: (1)Call number: 659.1 BEL.
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