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	1.	Cutting-edge marketing analytics : real world cases and data sets for hands on learning by Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T Material type: Text Publication details: New Jersey Pearson Education 2014 Availability: Items available for loan: (1)Call number: 658.83 VEN. Place hold Add to cart (remove)
	2.	Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Blattberg, Robert C Kim, Pyong-do Neslin, Scott A Series: International series in quantitative marketing ; 18 Material type: Text; Format: print ; Literary form: Not fiction Publisher number: 12063659 Publication details: USA : Springer, 2010 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	3.	Age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff. by Zuboff, Shoshana, 1951- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books 2019 Other title: The age of surveillance capitalism: the fight for a human future at the new frontier of power Availability: Items available for loan: H.T. Parekh Library (1)Call number: 306.3 ZUB. Place hold Add to cart (remove)
	4.	Creating value with data analytics in marketing: mastering data science / Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa by Verhoef, Peter C Kooge, Edwin [author.] Walk, Natasha [author.] Wieringa, Jaap E [author.] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 VER. Place hold Add to cart (remove)

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