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1.
Customer relationship management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: (2)Call number: 658.812 CUS, ...
2.
Profitable customer engagement: concept, metrics, and strategies by
Material type: Text Text
Publication details: New Delhi Sage 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 KUM.
3.
Disney U : how the disney university develops the world's most engaged loyal and customer centric employees by
Material type: Text Text
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: (1).
4.
Customer relationship management / by
Material type: Text Text
Publication details: Chennai MJP Publishers 2013
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 SHA.
5.
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri by
Edition: Seventeenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KOT.
6.
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 PEP.
7.
Customer relationship management: emerging concepts, tools and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CUS.
8.
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients / Francis Srun. by
Material type: Text Text; Literary form: Not fiction
Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.81 SRU.
9.
Customer in the boardroom?: crafting customer-based business strategy / Rama Bijapurkar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana, Penguin Business, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4012 BIJ.
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