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1.
Brands, geographical origin, and the global economy : a history from the nineteenth century to the present / David M. Higgins, Newcastle University. by Series: Cambridge studies in the emergence of global enterprise
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 346.0488 HIG.
2.
Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY PowerHouse Books 2005
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB.
3.
Designing brand identity: an essential guide for the entire branding team / Alina Wheeler by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, Wiley, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 WHE.
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