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1.
Harvard business review on marketing by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 2001
Availability: Items available for loan: (1)Call number: 658.8 HAR.
2.
Art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 DOD.
3.
Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]
Online access:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 ART.
4.
India reloaded : inside India's resurgent consumer market / Dheeraj Sinha. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chennai Westland ltd. 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83430954 SIN.
5.
Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2013]
Online access:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 VAY.
6.
Internet trap : five costs of living online / Ashesh Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi ; Rupa, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.231 MUK.
7.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 ZEI.
8.
Growth hacker marketing: a primer on the future of PR, marketing, and advertising / Ryan Holiday by
Edition: Revised & Expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Profile Books, 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 HOL.
9.
Building a storybrand: clarify your message so customers will listen / Donald Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, HarperCollins Leadership, an imprint of HarperCollins, 2017
Other title:
  • Building a story brand
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 MIL.
10.
Beloved Brands: The playbook for how to build a brand your consumers will love / Graham Robertson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, Notion Press, 2018
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.827 ROB, ...
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