000 00342nam a22001217a 4500
008 100817t xxu||||| |||| 00| 0 eng d
100 _aEllis, Len
245 _aPreemptive CRM: retaining customers when competition emulates
260 _bAll India Management Association
_c2005
300 _av
700 _aSethi, Rajat
942 _2ddc
_cCD
999 _c100174
_d100174