000 00364nam a22001337a 4500
008 100817t xxu||||| |||| 00| 0 eng d
100 _aMuthuraman, B
245 _aBuilding successful brands in the 21st century
260 _bAll India Management Association
_c2004
300 _av
650 _aBrand Management
700 _aChadha, Dharen
942 _2ddc
_cCD
999 _c100231
_d100231