000 00416nam a2200157Ia 4500
008 140403s9999 xx 000 0 und d
020 _a9789382127253
082 _a658.827 KIS
100 _aKishen, Ram & Dutta, Nalini
245 _aStrategic brand management
250 _a-
260 _bAne Books
_aNew Delhi
_c2013
300 _aiv,310p.
650 _aProduct management; Brand name products
942 _cBK
999 _c100547
_d100547