000 00448nam a2200157Ia 4500
008 140403s9999 xx 000 0 und d
020 _a9788131763292
082 _a659.1 CLO
100 _aClow, Kenneth E & Baack, Donald
245 _aIntegrated advertising promotion and marketing communications
250 _a4
260 _bPearson
_aNew Delhi
_c2013
300 _a478p.
650 _aCommunication in marketing; Advertising
942 _cBK
999 _c100883
_d100883