000 | 00448nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 140403s9999 xx 000 0 und d | ||
020 | _a9788131763292 | ||
082 | _a659.1 CLO | ||
100 | _aClow, Kenneth E & Baack, Donald | ||
245 | _aIntegrated advertising promotion and marketing communications | ||
250 | _a4 | ||
260 |
_bPearson _aNew Delhi _c2013 |
||
300 | _a478p. | ||
650 | _aCommunication in marketing; Advertising | ||
942 | _cBK | ||
999 |
_c100883 _d100883 |