000			01835nam a2200169Ia 4500
020			_a978-0761932581
082			_a381.0954 PAN
100			_aPanwar J S
245			_aBeyond consumer marketing : sectoral marketing and emerging trends
250			_a-
260			_bResponse/Sage _aNew Delhi _c2004
300			_aXIX, 419p
505			_a The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
520			_aConsumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous examination. Beyond Consumer Marketing presents a holistic and comprehensive analysis of some these emerging sectors of the Indian economy. It begins with an overview of the present marketing situation in various sectors of the Indian economy. J S Panwar then provides a detailed, micro-level discussion of a variety of key areas including: - Agricultural and rural marketing - Services marketing -Non-profit and social marketing - Time-based competition - E-commerce in marketing - Packaging and branding - Retailing -Consumer rights and environment protection
650			_aMarketing; India- forecasting _aTarget marketing -- India.
942			_cBK
999			_c100908 _d100908