000			00884nam a2200157Ia 4500
020			_a9788131759394
082			_a658.804 LOV
100			_aLovelock, Christopher Et.al
245			_aServices marketing people technology, strategy
250			_a7
260			_bPearson _aNew Delhi _c2011
300			_aXXI, 683 _b25 cm ; Pbk
520			_aServices Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
650			_aServices Marketing
942			_cBK
999			_c101091 _d101091