000 00876nam a2200181Ia 4500
020 _a978-8178298535
082 _a153.35 DCR
100 _aD'cruz, Premilla
245 _aThinking creatively at work : a sourcebook
250 _a-
260 _bResponse
_aNew Delhi
_c2008
300 _a220 p.
_b21 cm ; Pbk
500 _aRs.395/-
505 _aGetting oriented Module 1 : Initiating ideation Module 2 : Thinking laterally Module 3 : Relayering Module 4 : Fantasy trails Module 5 : Essential brainstorming.
520 _aCaptures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology, while strengthening intra-organizational contexts. This book encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors
650 _aCreative thinking
942 _cBK
999 _c101146
_d101146