| 000 | 00435nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140403s9999 xx 000 0 und d | ||
| 020 | _a9788126508582 | ||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip & Bes, Fernando Trias | ||
| 245 | _aLateral marketing : new techniques for finding breakthrough ideas | ||
| 250 | _a- | ||
| 260 |
_bWiley India _aNew Delhi _c2006 |
||
| 300 | _aXVI, 206 | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c101804 _d101804 |
||