000 00418nam a2200157Ia 4500
008 140403s9999 xx 000 0 und d
020 _a9788131709962
082 _a659.1 CLO
100 _aClow, Kenneth E & Baack, Donald
245 _aIntegrated advertising promotion and marketing communications
250 _a3
260 _bPearson
_aNew Delhi
_c2011
300 _a537
650 _aAdvertising
942 _cBK
999 _c101934
_d101934