000 00386nam a22001457a 4500
007 v.
008 140619b xxu||||| |||| 00| 0 eng d
022 _a0972-9097
245 _aIUP Journal of Brand Management
260 _aHyderabad, India
_bIUP Publications (A Division of ICFAI)
300 _av.
_c24cm.
310 _aQuarterly
650 _aBrand Management
942 _2ddc
_cCR
_s1
999 _c102185
_d102185