000 00480nam a22001577a 4500
020 _a9780415657884
082 _a658.800285574 BAN
100 _aBanasiewicz, Andrew D
245 _aMarketing database analytics : transforming data for competitive advantage
260 _aNew York
_bRoutledge
_c2013
300 _axix, 376p.
_b25cm
500 _aAlpha 925/03-07-2014
650 _aMarketing dataprocessing
_aDatabase management
700 _aAndrew D Banasiewicz
942 _cBK
999 _c102209
_d102209