000 00393nam a22001577a 4500
020 _a9789332518377
082 _a659.1 CLO
100 _aClow, Kenneth.E
245 _aIntegrated advertising promotion and marketing communications
250 _a6
260 _aNew Delhi
_bPearson
_c2014
300 _a455p.
_b25cm. soft
650 _aAdvertising
700 _aBaack, Donald
942 _cBK
999 _c102277
_d102277