| 000 | 00631nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9780133552522 | ||
| 100 | _aVenkatesan, Rajkumar | ||
| 245 | _aCutting-edge marketing analytics : real world cases and data sets for hands on learning | ||
| 260 |
_aNew Jersey _bPearson Education _c2014 |
||
| 300 |
_axix, 300 pages _billustrations ;24cm ;(hardback) |
||
| 500 | _aAlpha books Rs.4992/- | ||
| 650 |
_aMarketing Management _aMarketing research _aMarketing research : case studies _aMarket segmentation _aRevenue management _aConsumer profiling Research. |
||
| 700 | _aFarris, Paul | ||
| 700 | _aWilcox, Ronald T., | ||
| 942 | _cBK | ||
| 999 |
_c102327 _d102327 |
||