| 000 | 00445nam a2200133 4500 | ||
|---|---|---|---|
| 020 | _a0803951558 | ||
| 082 | _a658.83 BEA | ||
| 100 | _aBearden, William O;Netemeyer, Richard G.; Mobley, Mary F | ||
| 245 | _aHandbook of marketing scales : multi-item measures for marketing and consumer behavior research | ||
| 260 |
_aLondon _bSage _c1993 |
||
| 300 |
_axii,351p. _bHard |
||
| 650 |
_aMarketing research _aConsumer behavior research |
||
| 942 | _cBK | ||
| 999 |
_c102361 _d102361 |
||