000 00642nam a22001457a 4500
020 _a978-93-325-3656-2
082 _a658.872 TUT
100 _aTuten, Tracy L., ; Solomon, Michael R.
245 _aSocial media marketing
260 _aNew Delhi
_bPearson
_c2013
300 _a248 p.
_b23 cm ; Pbk
520 _aThe social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox
650 _aInternet marketing
_aSocial Media
_aOnline social networks
_aInternet Advertising
942 _cBK
999 _c102617
_d102617