000			00428nam a22001457a 4500
020			_a9788120346406
082			_a658.87 SUD
100			_aSudhakar G P
245			_aIntegrated retail marketing communication
260			_aNew Delhi _bPHI Learning Private Limited _c2013
300			_axvi, 145 p. _b24 cm ; Pbk
500			_aGratis Received from the Publisher
650			_aRetail trade _aInternational Marketing
942			_cBK
999			_c102654 _d102654