000			00799nam a22001577a 4500
020			_a978-81-203-3963-7
082			_a658.83420954 MAJ
100			_aMajumdar, Ramanuj
245			_aConsumer behaviour : insights from Indian market
260			_aDelhi _bPHI Learning Private Limited _c2015
300			_aix,350 p. _b24 cm ; Pbk
500			_aGratis received from the Publisher Rs.475/-
505			_apt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
650			_aConsumer behavior _aMarketing _aMarket segmentation _aConsumer behavior -- India.
942			_cBK
999			_c102685 _d102685