000			01403nam a2200169 4500
020			_a9789332511170
082			_a658.872 CHA
100			_aChaffey, Dave
245			_aE-business and e-commerce management : strategy, implementation and practice
260			_aNew Delhi _bPearson _c2015
300			_axxxi, 733 p. _b25 cm ; Pbk
500			_aGratis Rs.799/-
520			_aThis book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
650			_aBusiness enterprises--Computer networks _aElectronic commerce
856			_uhttp://www.pearsoned.co.in/web/books/9789332511170_EBusiness-and-ECommerce-Management_Dave-Chaffey.aspx
942			_cBK
999			_c102708 _d102708