000			01500nam a2200157Ia 4500
020			_a9781412931229
082			_a658.812 BAR
100			_aBaron, Steve.; Warnaby, Gary; Conway, Tony.
245			_aRelationship marketing : a consumer experience approach
260			_c2010 _bSage _aNew Delhi
300			_b24 cm ; Pbk _aviii,202 p.
505			_aOrigins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
520			_aThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective.
650			_aRelationship marketing _aCustomer relations
942			_cBK
999			_c102757 _d102757