000			01750nam a2200181 4500
020			_a9780077109363
082			_a658.83 HAI
100			_aHair, Joseph F.; Bush, Robert P.; Ortinau, David J.
245			_aMarketing research : within a changing information environment
250			_a3rd Ed.,
260			_aBoston _bMc Graw- Hill _c2006
300			_axxvii, 730 p. _b24 cm ; Pbk
505			_aShanthi/IN2433/07-03-16
520			_aPart 1: The Role and Value of Marketing Research Information 1 Marketing Research for Managerial Decision Making 2 the Marketing Research Process 3 Information Management for Marketing Decisions: Secondary Data Sources Part 2: Technology in the Research Process 4 Customer Relationship Management and the Marketing Research Process 5 Marketing Decision Support Systems Part 3: Designing the Marketing Research Project 6 Exploratory Designs: In-Depth Interviews and Focus Groups 7 Descriptive Research Designs: Survey Methods and Errors 8 Observation Techniques, Experiments, and Test Markets Part 4: Gathering and Collecting Accurate Data 9 Sampling: Theory and Design 10 Sampling: Methods and Planning 11 Overview of Measurement: Construct Development and Scale Measurement 12 Attitude Scale Measurements Used in Marketing Research 13 Questionnaire Design and Issues Part 5: Data Preparation, Analysis, and Reporting the Results 14 Coding, Editing, and Preparing Data for Analysis 15 Data Analysis: Testing for Significant Differences 16 Data Analysis: Testing for Association 17 Data Analysis: Multivariate Techniques for the Research Process 18 Preparing the Marketing Research Report and Presentation
650			_aMarketing research
700			_aJoseph Hair,; Robert Bush,; David Ortinau
942			_cBK
999			_c102807 _d102807