000			01321nam a2200169 4500
020			_a9789351505518
082			_a658.827 SAR
100			_aSarin, Sharad
245			_aStrategic brand management for B2B markets : a road map for organizational transformation
250			_a2
260			_aDelhi _bSage _c2016
300			_axxiv, 301p. _b22 cm ; Pbk
500			_aShanthi Books Rs.495/-
520			_aStrategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.
650			_aProduct management _aBranding (Marketing) _aBrand name products--Management _aIndia _aIndustrial Management
942			_cBK
999			_c102810 _d102810