| 000 | 03443nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9788126560943 | ||
| 082 | _a658.872 ZIM | ||
| 100 | _aZimmerman, Jan; Ng, Deborah; Sahlin, Doug | ||
| 245 | _a Social media marketing all-in-one for dummies | ||
| 250 | _a3 rd Ed. | ||
| 260 |
_aNew Delhi _bWiley India _c2016 |
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| 300 | _axx, 810 p. | ||
| 500 | _aGratis Rs.699/- | ||
| 505 | _aBook I: The Social Media Mix Chapter 1: Making the Business Case for Social Media Chapter 2: Tallying the Bottom Line Chapter 3: Plotting Your Social Media Marketing Strategy Chapter 4: Managing Your Cybersocial Campaign Book II: Cybersocial Tools Chapter 1: Discovering Helpful Tech Tools Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media Chapter 3: Using Social Bookmarks, News and Share Buttons Book III: Content Marketing Chapter 1: Growing Your Brand with Content Chapter 2: Exploring Content Marketing Platforms Chapter 3: Developing a Content Marketing Strategy Chapter 4: Getting Your Content to the Masses Book IV: Twitter Chapter 1: Using Twitter as a Marketing Tool Chapter 2: Using Twitter as a Networking Tool Chapter 3: Finding the Right Twitter Tools Chapter 4: Supplementing Online Marketing Tools with Twitter Chapter 5: Hosting Twitter Chats Book V: Facebook and Instagram Chapter 1: Using Facebook as a Marketing Tool Chapter 2: Creating and Sharing Content on Facebook Chapter 3: Gaining Insights about Your Facebook Community Chapter 4: Advertising on Facebook Chapter 5: Getting Started with Instagram Book VI: LinkedIn Chapter 1: Promoting Yourself With LinkedIn Chapter 2: Promoting Your Business with LinkedIn Chapter 3: Starting a LinkedIn Group Chapter 4: Using LinkedIn as a Content Platform Book VII: Pinterest Chapter 1: Pinning Down Pinterest Chapter 2: Marketing with Pinterest Chapter 3: Driving Sales with Pinterest Book VIII: Other Social Media Marketing Sites Chapter 1: Weighing the Business Benefits of Minor Social Sites Chapter 2: Leaping into Google+ Chapter 3: Maximizing Stratified Social Communities Chapter 4: Profiting from Mid-Sized Social Media Channels Chapter 5: Making Social Media Mobile Chapter 6: Multiplying Your Impact Book IX: Measuring Results; Building Success Chapter 1: Delving into Data Chapter 2: Analyzing Content - Sharing Metrics Chapter 3: Analyzing Twitter Metrics Chapter 4: Analyzing Facebook Metrics Chapter 5: Measuring Other Social Media Networks Chapter 6: Comparing Metrics from Different Marketing Techniques Chapter 7: Making Decisions by the Numbers Index | ||
| 520 | _aUpdated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers and utilize data to make adjustments to future campaigns and activities. | ||
| 650 |
_aInternet marketing _aOnline social networks _aInternet advertising _aSocial marketing _aSocial media--Economic aspects |
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| 856 | _uhttp://www.wileyindia.com/social-media-marketing-all-in-one-for-dummies-3ed.html | ||
| 942 | _cBK | ||
| 999 |
_c102834 _d102834 |
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